GOOGLE ADS GROWTH
Turn active search demand into measurable enquiries.
Klusaro Google Ads Growth is a managed Google Search advertising service for service businesses. Initial setup is €750 + VAT, ongoing management starts from €500 + VAT per month, and advertising spend is paid separately.
- Campaign and account structure built around relevant services
- Keyword, negative-keyword, location and scheduling setup
- Conversion tracking and GA4 connection
- Ongoing search-term, bid, budget and ad optimisation
- Clear monthly reporting and review
€750 + VAT setup • from €500 + VAT/month • ad spend paid separately
Recommended minimum: three months • Initially suited to advertising spend up to approximately €2,500/month
THE OUTCOME
A controlled route from search to enquiry.
The service focuses on measurable Google Search campaigns rather than turning on broad advertising and hoping the account produces useful leads.
Target
Reach people actively searching for the services and locations you choose to advertise.
Measure
Connect meaningful conversion actions so campaign decisions are based on results, not clicks alone.
Improve
Use search terms, bids, budgets, ads and geographic performance to refine the account.
Decide
Receive a clear monthly view of what happened and what should change next.
SERVICE SUMMARY
Google Ads Growth at a glance.
A setup and ongoing management service for small service businesses that want controlled Google Search campaigns, reliable tracking and regular optimisation.
Initial setup
€750 + VAT one-time
Management
From €500 + VAT per month
Recommended term
At least three months
Initial account size
Advertising spend up to approximately €2,500/month
THE PROBLEM
Google Ads becomes expensive when the account is not controlled.
A campaign can spend money immediately, but that does not mean it is reaching the right searches or generating commercially useful enquiries.
- Keywords are too broad or unrelated searches are not excluded
- Locations and schedules do not match the actual service area
- Ads send traffic to weak or irrelevant pages
- Clicks are measured but meaningful enquiries are not
- Budgets are distributed without enough performance evidence
- The account is launched and then left without disciplined optimisation
THE KLUSARO APPROACH
Build a measurable search system before trying to scale it.
We start with a clear service, location, keyword and conversion structure. Monthly management then uses actual search and conversion data to improve the account.
The goal is not to buy the maximum number of clicks. The goal is to create a controlled source of relevant enquiries that can be evaluated against business value.
Where the website or landing page is the main constraint, that is identified rather than hidden behind campaign adjustments.
INITIAL SETUP
Everything required to launch a controlled first campaign.
The €750 + VAT setup fee covers the account, campaign, targeting, ads and measurement foundation needed before monthly management begins.
Account review or creation
We review the existing Google Ads account or prepare the required starting structure.
Campaign structure
Search campaigns and ad groups are organised around the agreed services and commercial priorities.
Keyword research
Relevant search terms are researched and grouped around the services people are actively looking for.
Negatives, geography and schedules
Irrelevant themes are excluded and targeting is aligned with the service area and operating reality.
Ads and assets
Search ads and applicable assets are prepared around the offer, intent and available landing pages.
Tracking, review and launch
Conversion tracking, GA4 connection, landing-page review, testing and campaign launch are completed.
MONTHLY MANAGEMENT
Ongoing optimisation after the campaigns are live.
Management starts from €500 + VAT per month and includes up to 10 focused management hours. The work is prioritised around the account’s most important performance constraints.
Search-term monitoring
We review the actual searches triggering ads and identify waste, opportunities and new exclusions.
Keyword and bid adjustments
Keywords, bids and targeting are adjusted according to relevance, cost and observed conversion behaviour.
Budget allocation
Budget is shifted between the most useful campaigns and priorities instead of remaining static by default.
Ad testing
Ads and assets are reviewed and improved to strengthen relevance and response.
Tracking and landing-page checks
Conversion tracking is checked and important landing-page observations are surfaced.
Reporting and review
You receive a clear monthly report and review of performance, changes and priorities.
HOW IT WORKS
A launch-and-improve process, not a one-time campaign upload.
The service moves from commercial inputs and measurement to launch, learning and regular optimisation.
01
Define
Confirm the services, locations, offer, available pages, budget and meaningful conversion actions.
02
Build
Create the campaign structure, targeting, keywords, exclusions, ads and measurement foundation.
03
Launch
Test the account and conversion flow, then launch the agreed Google Search campaigns.
04
Improve
Use search terms, costs, conversions and landing-page observations to optimise each month.
INVESTMENT
Setup: €750 + VAT
The fixed initial setup prepares and launches the agreed first Google Search campaign structure.
- Account review or creation
- Campaign and ad-group structure
- Keyword and negative-keyword research
- Geographic and scheduling setup
- Search ads and applicable assets
- Conversion tracking and GA4 connection
- Landing-page review, testing and launch
Management: from €500 + VAT/month
Includes up to 10 management hours per month. Approved work beyond the agreed scope is €50/hour + VAT.
ADVERTISING BUDGET
Google ad spend is separate.
The monthly advertising budget is paid separately from the Klusaro setup and management fees. The initial service is designed for accounts spending up to approximately €2,500 per month.
Recommended minimum: three months
The first months provide the data required to identify useful search terms, waste, conversion patterns and the changes most likely to improve the account.
No lead guarantee
Campaign management can improve targeting, measurement and decision quality, but it cannot guarantee a specific number, cost or quality of enquiries.
THE STANDARD SERVICE
Focused Google Search campaign management.
- One Google Ads account for the agreed business
- Search campaign setup and ongoing management
- Basic web conversion tracking and GA4 connection
- Keyword, search-term, negative, bid and budget work
- Ad testing and landing-page observations
- Monthly report and review
NOT INCLUDED BY DEFAULT
Work priced or handled separately.
- Advertising spend paid to Google
- New website or landing-page production
- Major website redesigns
- Photography, video or extensive creative production
- Call-tracking systems
- CRM, offline-conversion or complex sales integrations
- E-commerce, product feeds or Shopping campaigns
- Meta or other social-advertising management
- Sales administration or lead follow-up
Additional work is confirmed and priced before it begins.
A STRONG FIT
Choose Google Ads Growth when…
- Customers actively search Google for the services you provide
- You have a clear service area and commercially viable offer
- Your website has a usable page for the advertised service
- You are prepared to fund both management and advertising spend
- You want measurable search acquisition rather than broad awareness advertising
- You can respond to and track new enquiries consistently
FIX THE FOUNDATION FIRST
Another service may be better when…
- The website cannot clearly explain or convert the advertised service
- The offer, pricing or target customer is still unclear
- There is no capacity to respond to enquiries
- The business expects guaranteed leads from a very small budget
- The primary need is Meta, social-media or e-commerce advertising
- The main problem is organic visibility rather than immediate paid search
A Growth Consultation or Complete Website Launch can resolve the underlying problem before ad spend begins.
FREQUENTLY ASKED QUESTIONS
Before starting Google Ads Growth.
The commercial boundaries are kept visible so management fees, advertising spend and additional work are not confused.
Is advertising spend included in the monthly fee?
No. The €750 setup and management fee from €500 per month cover Klusaro’s work. The advertising budget is paid separately.
How much should I spend on Google Ads?
The appropriate budget depends on search demand, click costs, service value and location. The initial service is intended for advertising spend up to approximately €2,500 per month.
Why is three months recommended?
Campaigns need enough time and data to reveal useful search terms, waste, conversion behaviour and which optimisation decisions are justified.
Are new landing pages included?
Landing-page review and observations are included. Building a new page or redesigning the website is a separate scope.
Do you guarantee a specific number of leads?
No. The service improves campaign structure, targeting, measurement and optimisation, but results also depend on demand, competition, budget, offer, website and sales follow-up.
Does this include Meta or social advertising?
No. The standard service is focused on Google Search advertising. Meta and other social-advertising management are outside the package.
What tracking is included?
The setup includes basic web conversion tracking and a GA4 connection for the agreed enquiry actions. Call tracking, CRM integrations and offline conversions are separate.
What happens if the account needs more than 10 hours?
The priorities are handled within the monthly scope. Additional approved work is priced at €50/hour + VAT.
BUILD A MEASURABLE PAID-SEARCH CHANNEL
Launch Google Search campaigns with the structure and tracking needed to improve them.
Initial setup is €750 + VAT. Ongoing management starts from €500 + VAT per month, with advertising spend paid separately.
Recommended minimum: three months • Up to 10 management hours/month • Additional approved work €50/hour + VAT